{"id":43,"date":"2025-09-02T10:37:57","date_gmt":"2025-09-02T10:37:57","guid":{"rendered":"https:\/\/poltekama.ac.id\/blog\/?page_id=43"},"modified":"2025-09-02T10:47:43","modified_gmt":"2025-09-02T10:47:43","slug":"bisnis-digital-d4","status":"publish","type":"page","link":"https:\/\/poltekama.ac.id\/blog\/index.php\/bisnis-digital-d4\/","title":{"rendered":"Bisnis Digital (D4 \/ Sarjana Terapan)"},"content":{"rendered":"\n<p class=\"has-regular-font-size wp-block-paragraph\">\ud83d\udccc <strong>Program Studi Bisnis Digital (D4 \/ Sarjana Terapan)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/poltekama.ac.id\/blog\/wp-content\/uploads\/2025\/09\/Bisnis-Digital-683x1024.png\" alt=\"\" class=\"wp-image-45\" style=\"width:302px;height:auto\" srcset=\"https:\/\/poltekama.ac.id\/blog\/wp-content\/uploads\/2025\/09\/Bisnis-Digital-683x1024.png 683w, https:\/\/poltekama.ac.id\/blog\/wp-content\/uploads\/2025\/09\/Bisnis-Digital-200x300.png 200w, https:\/\/poltekama.ac.id\/blog\/wp-content\/uploads\/2025\/09\/Bisnis-Digital-768x1152.png 768w, https:\/\/poltekama.ac.id\/blog\/wp-content\/uploads\/2025\/09\/Bisnis-Digital.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Program Studi <strong>Bisnis Digital (Diploma 4 \/ Sarjana Terapan)<\/strong> adalah jurusan yang memadukan ilmu <strong>manajemen, bisnis, teknologi digital, dan kewirausahaan<\/strong>. Fokus utamanya adalah bagaimana menjalankan dan mengembangkan bisnis di era digital, mulai dari e-commerce, digital marketing, analisis data bisnis, hingga inovasi berbasis teknologi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mahasiswa di prodi ini belajar cara:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merancang dan mengelola bisnis berbasis digital.<\/li>\n\n\n\n<li>Menggunakan teknologi informasi untuk efisiensi bisnis.<\/li>\n\n\n\n<li>Memahami tren digital ekonomi (seperti startup, marketplace, fintech).<\/li>\n\n\n\n<li>Menguasai strategi pemasaran digital dan branding online.<\/li>\n\n\n\n<li>Mengolah data (big data, business intelligence) untuk keputusan bisnis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi, prodi ini cocok buat kamu yang tertarik gabungan antara <strong>bisnis + teknologi + kreativitas<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf93 Profil Lulusan Prodi Bisnis Digital (D4)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lulusan program ini diproyeksikan punya kemampuan sebagai berikut:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Digital Business Entrepreneur<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mendirikan dan mengembangkan startup atau usaha berbasis teknologi digital.<\/li>\n\n\n\n<li>Memanfaatkan e-commerce, platform digital, dan inovasi teknologi untuk bisnis.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Digital Marketing Specialist<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merancang strategi pemasaran berbasis digital (SEO, SEM, social media marketing, content marketing).<\/li>\n\n\n\n<li>Mengelola brand image perusahaan secara online.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Business Data Analyst<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mengolah dan menganalisis data untuk mendukung pengambilan keputusan bisnis.<\/li>\n\n\n\n<li>Menggunakan tools analitik (Google Analytics, Power BI, dsb).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>E-Commerce Manager<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mengelola platform perdagangan elektronik (marketplace, toko online).<\/li>\n\n\n\n<li>Mengoptimalkan penjualan digital dan menjaga hubungan dengan konsumen.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Digital Project Manager<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memimpin dan mengelola proyek transformasi digital dalam perusahaan.<\/li>\n\n\n\n<li>Mengintegrasikan strategi bisnis dengan teknologi.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>Konsultan Bisnis Digital<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memberikan solusi dan strategi transformasi digital bagi UMKM maupun perusahaan besar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udccc Program Studi Bisnis Digital (D4 \/ Sarjana Terapan) Program Studi Bisnis Digital (Diploma 4 \/ Sarjana Terapan) adalah jurusan yang memadukan ilmu manajemen, bisnis, teknologi digital, dan kewirausahaan. Fokus utamanya adalah bagaimana menjalankan dan mengembangkan bisnis di era digital, mulai dari e-commerce, digital marketing, analisis data bisnis, hingga inovasi berbasis teknologi. Mahasiswa di prodi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":5,"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/pages\/43\/revisions\/51"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/poltekama.ac.id\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}